English for business and entrepreneurship: Canvas Course
Business Plan Outline Executive Summary Business Description Product Description Type of product Target market General function(s) Management and Operations Number of managers and employees Description of the organization Marketing Market Research Competitive Analysis Clear description of direct and indirect competition Direct competitor’s price Indirect competition Marketing Mix Product Price Place Promotion Financials Marketing mix (4Ps) Company 1: Delicious tea promotion: advertisement in local papers product: green and black tea in bags place: grocery stores, supermarkets, convenience stores price: cheaper than competitors Company 2 promotion: television and advertisement product: hand-made casual shoes for men and women place: shoe stores in expensive shopping malls price: more expensive than competitors because they are hand made